Privacy Policy

Last Modified: 24th May 2018

DualityMedia Data Controller

Paul Harrison

[email protected]

Your privacy is important to us. It is DualityMedia's policy to respect your privacy regarding any information we may collect from you across our website,, and other sites we own and operate.

Information we collect

Log data

When you visit our website, our servers may automatically log the standard data provided by your web browser. This data is considered “non-identifying information”, as it does not personally identify you on its own. It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

We may also collect data about the device you are using to access our website. This data may include the device type, operating system, unique device identifiers, device settings, and geo-location data. What we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal information

We may ask for personal information, such as your:

We may also capture additional personal data if you provide personal data within a non-mandatory field of our contact form(s) on the website.

This data is considered “identifying information”, as it can personally identify you. We only request personal information relevant to providing you with a service, responding to your communication request or improving the quality of our service.

Additional personal information (such as billing information, further identity data or communication data) may be requested upon entering into a service agreement with us, however this information will not be stored/collected through the website.

How we collect information

We collect information by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used. You are free to refuse our request for this information, with the understanding that we may be unable to provide you with some of your desired services without it.

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

Automated technologies. As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We use implementation of the third-party services Google Analytics and Google reCAPTCHA on our website to achieve this. More information on this is available in the third-party access to information section of the privacy policy.

Use of information

Primarily the data collected is used to allow us to provide you our services as well as for analytics, SPAM prevention and contacting you if you have requested us to do so via our contact form(s).

We may use a combination of identifying and non-identifying information to understand who our visitors are, how they use our services, and how we may improve their experience of our website in future. We do not disclose the specifics of this information publicly, but may share aggregated and anonymised versions of this information, for example, in website and customer usage trend reports.

If you have given us your written consent to do so (opt-in), we may, very rarely, use your personal details to contact you with updates about our website and services, along with promotional content that we believe may be of interest to you. If you wish to opt out of receiving this communication contact us and we will immediately stop sending it to you.

Data processing and storage

The personal information we collect is stored and processed in the United Kingdom, or where we or our partners, affiliates and third-party providers maintain facilities. We only transfer data within jurisdictions subject to data protection laws that reflect our commitment to protecting the privacy of our users.

We only retain personal information for as long as necessary to provide a service, or to improve our services in future. While we retain this data, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure, and cannot guarantee absolute data security. If a data security breach occurs, those who may have been affected will be contacted as soon as possible.

If you request your personal information be deleted, or where your personal information becomes no longer relevant to our operations, we will erase it from our system within a reasonable timeframe.

Enquiries made via the website contact submission form that are not continued further (either through written communication by you or DualityMedia or communications that have not had a response from you within 3 months of the previous email being sent by DualityMedia) will be deleted/removed from our storage.

If you have agreed to work with DualityMedia on a project, as standard your personal data will only be kept for the period of time we have an ongoing legitimate business need to do so (this could be to allow us to comply with legal requirements, communicating important information regarding your project or resolving issues). If some of the data we have retained is not necessary for our legitimate business needs we will only retain it for as long as necessary for full completion of the project and short term support (project period plus 3 months).

Once we no longer have a legitimate business need to retain this data, it will be deleted within a reasonable timeframe from our storage.


We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified. Please refer to our Cookie Policy for more information.

Third-party access to information

We use third-party services for:

These services may access our data solely for the purpose of performing specific tasks on our behalf. We do not share any personally identifying information with them without your explicit consent. We do not give them permission to disclose or use any of our data for any other purpose.

Google Analytics Privacy Policy

Google Analytics starts to collect data automatically when you access the website.

Google Analytics is a web analysis service provided by Google Inc. They collect data to track and analyse the use of our website from which it produces reports on its activities which it may share with other Google services.

The website uses Google Analytics and the data/reporting it provides to better maintain and improve its ability to provide visitors to the website the best experience it can. In order to do this it collects the following personal data: Cookies and Usage Data. This data is collected automatically upon visiting the website. We have made active efforts to minimise the data collected through enabling IP Anonymization and disabling User-ID and Advertising Reporting Features.

User and event data retention for Google Analytics is set to 26 months after the last event/action on the website from that user. Every month any data that is older than this time period will be automatically and permanently deleted from Google Analytics.

If you wish to prevent yourself being included in the data collected by Google Analytics you can opt-out via

Google reCAPTCHA Privacy PolicyTerms & Conditions

Google reCAPTCHA starts to collect data automatically when you access the website.

Google reCAPTCHA is a SPAM protection service provided by Google Inc.

The website uses Google reCAPTCHA to prevent malicious and intended misuse of our contact form(s). Google reCAPTCHA analyses the traffic of our website, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognised as SPAM. In order to do this it collects the following personal data: Cookies and Usage Data. This data is collected automatically upon visiting the website.

We may, from time to time, allow limited access to our data by external consultants and agencies for the purpose of analysis and service improvement. This access is only permitted for as long as necessary to perform a specific function. We only work with external agencies whose privacy policies align with ours.

We will refuse government and law enforcement requests for data if we believe a request is too broad or unrelated to its stated purpose. However, we may cooperate if we believe the requested information is necessary and appropriate to comply with legal process, to protect our own rights and property, to protect the safety of the public and any person, to prevent a crime, or to prevent what we reasonably believe to be illegal, legally actionable, or unethical activity.

We do not otherwise share or supply personal information to third parties. We do not sell or rent your personal information to marketers or third parties.

Limits of our policy

This privacy policy only covers DualityMedia's own collecting and handling of data. We only work with partners, affiliates and third-party providers whose privacy policies align with ours, however we cannot accept responsibility or liability for their respective privacy practices. Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices. When navigating to these websites, we encourage you to read their privacy policies to determine and understand how/if these websites are collecting and using your data.

Changes to this policy

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will display that changes have been made by updating the “last updated” date at the top of our website privacy policy page. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

If the changes affect processing activities performed on the basis of having your consent, we will collect new consent from you, where required.

Your rights and responsibilities

As our user, you have the right and entitlement to:

If you wish to exercise any of the rights set out above or have any concerns or questions about how we handle your data and personal information please get in contact.

Withdrawing consent where we are relying on consent to process your personal data may result in us not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within 2 weeks. Occasionally it may take us longer than 2 weeks if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

How “Do Not Track” requests are handled

Our website does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their respective privacy policies.

Cookie Policy

We use cookies to help improve your experience of This cookie policy is part of DualityMedia's privacy policy, and covers the use of cookies between your device and our site. We also provide basic information on third-party services we may use, who may also use cookies as part of their service, though they are not covered by our policy.

If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from, with the understanding that we may be unable to provide you with some of your desired content and services.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit, typically containing information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.

Cookies are used to enable certain features (eg. logging in), to track site usage (eg. analytics), to store your user settings (eg. timezone, notification preferences), and to personalise your content (eg. advertising, language).

Cookies set by the website you are visiting are normally referred to as “first-party cookies”, and typically only track your activity on that particular site. Cookies set by other sites and companies (ie. third parties) are called “third-party cookies”, and can be used to track you on other websites that use the same third-party service.

Types of cookies and how we use them

Essential cookies

Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our website.

Performance cookies

Performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. We use performance cookies on our site.

Third-party cookies on our site

We may employ third-party companies and individuals on our websites—for example, analytics providers and content partners. We grant these third parties access to selected information to perform specific tasks on our behalf. They may also set third-party cookies in order to deliver the services they are providing. Third-party cookies can be used to track you on other websites that use the same third-party service. As we have no control over third-party cookies, they are not covered by DualityMedia's cookie policy.

Google Analytics Cookies:

They collect data to track and analyse the use of our website from which it produces reports on its activities which it may share with other Google services.

Our third-party privacy promise

We review the privacy policies of all our third-party providers before enlisting their services to ensure their practices align with ours. We will never knowingly include third-party services that compromise or violate the privacy of our users.

How you can control or opt out of cookies

If you do not wish to accept cookies from us, you can instruct your browser to refuse cookies from our website. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a website is trying to set or update a cookie.

If you browse websites from multiple devices, you may need to update your settings on each individual device.

Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content across the sites you visit.